Category Archives: Risk

Risk

Does the word risk hold a positive or negative meaning for you?

I think there’s a tiny percent of the population who live risky in the negative sense—bungee jumping without the bungee cord, sky diving without a parachute, or heading to work without drinking a cup of coffee. For the rest of us, I think fear—of failure, of looking bad, of being rejected—prevents us from taking smart risks.

In her latest book on leadership, sociologist Brene Brown notes, “Not enough people are taking smart risks or creating and sharing bold ideas to meet the changing demands and the insatiable need for innovation,” is a core issue identified by corporate leaders as what is getting in the way of organizations around the world.

You may or may not be a corporate leader, but the need today for smart risks and bold ideas is massive. In a world of rapid change, polarization, impulsive leaders and threats the world has never known before, the idea that we can ‘play it safe’ is an illusion.

Fear is one of the leading threats of our time and one of the most destructive forces in history. A year ago I launched the Stephen David Leonard brand, representing for me a risk to show up give voice to another approach to life. Whatever success I have experienced in the past, I have succeeded by carefully hiding my true self—I failed to truly show up and be who I am designed to be. I know I’m not alone. Many people, many men, fear to risk showing their true selves.

The Stephen David Leonard product, brand, my family and my life are reflections of a larger hope. Each of us is designed to experience life to its intended fullness in a ruptured world as agents of a better one.

I pray as I take the risk to show up in my life, you may be inspired to take the risk to show up in yours. Lisa and I have created product for a decade that are tangible reminders of hope for women. I have seen the ways women are inspired to take risks. But women aren’t the only ones who need to be inspired.

As a father, husband and man living today, I see how we live in a world characterized by ruptured relationship. Most responses today are born out of fear. Instead, I call us men to risk being the people we are designed to be. Rather than agents of fear, retaliation, power, and selfishness, risk being ambassadors of love, justice, mercy and faithfulness out of a hope this is not the way it’s meant to be.

The SDL products are tangible reminders of that hope and the strength of character it takes to risk showing up. I designed the product to reflect you—the people you love, the character to which you aspire, the authentic life for which you were designed. This coming year, I am committed to risk showing up more. I invite you to join me.

Thank you to all of you who have support the Stephen David Leonard brand this year. The brand exists for you. You are the ones bringing a scary dream into reality.